Insa-dong Travel Guide

Seoul
Insadong featuring a city and shopping as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

Toyoko Inn Seoul Yeongdeungpo
Toyoko Inn Seoul Yeongdeungpo
3 out of 5
293, Singil-ro, Yeongdeungpo-gu, Seoul
The price is ฿2,115 per night from 19 Jun to 20 Jun
฿2,115
per night
19 Jun - 20 Jun
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,047 reviews)
"it was a good experience."

Reviewed on 28 May 2024

Toyoko Inn Seoul Yeongdeungpo
AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is ฿3,281 per night from 7 Jul to 8 Jul
฿3,281
per night
7 Jul - 8 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (191 reviews)
"It was a lovely stay. I would recommend this hotel."

Reviewed on 30 May 2024

AMID HOTEL SEOUL
Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is ฿2,480 per night from 9 Jun to 10 Jun
฿2,480
per night
9 Jun - 10 Jun
Stay at this 4-star hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in their ...
8.4/10 Very Good! (1,015 reviews)
"I really loved this hotel! It was in a great location (walking distance to plenty of restaurants and shopping stores) and it was right next to the airport limousine stop! The room and bathroom was clean. Also, having the bidet was nice. They have a coin laundry within the hotel and they stored my ..."

Reviewed on 21 May 2024

Sotetsu Hotels The Splaisir Seoul Myeongdong
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ฿4,195 per night from 10 Jun to 11 Jun
฿4,195
per night
10 Jun - 11 Jun
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (2,117 reviews)
"This hotel is very clean and close to the bus station."

Reviewed on 6 Jun 2024

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is ฿4,706 per night from 7 Jul to 8 Jul
฿4,706
per night
7 Jul - 8 Jul
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (1,771 reviews)
"Good location. Helpful staff. Good morning/lunch buffet. Room on smaller side."

Reviewed on 4 Jun 2024

LOTTE City Hotel Myeongdong
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is ฿8,523 per night from 30 Jun to 1 Jul
฿8,523
per night
30 Jun - 1 Jul
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the breakfast and the helpful staff in their ...
9/10 Wonderful! (1,503 reviews)
"Great staff."

Reviewed on 3 Jun 2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong

Insa-dong Travel Guide