What to do in Seoul
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Most fun & popular experiences in Seoul
Tours & day trips
See all 352 activitiesOpens in new tabBest DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Shopping & fashion
See all 16 activitiesOpens in new tabBest of Seoul Shopping Tour
Private & custom tours
See all 115 activitiesOpens in new tabSeoul Night "Private Tour"(Korean BBQ, N-Tower, Seoul Fortress, Local Marke...
Adventure & outdoor
See all 32 activitiesOpens in new tabSeoul: Nami Island and Garden of Morning Calm Day Trip
Spa & wellness
See all 3 activitiesOpens in new tabJjimjilbang (Korean Dry Spa)
Popular places to visit
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Starfield COEX Mall
You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
Gwanghwamun
Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this family-friendly area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Explore areas of Seoul
Myeong-dong
This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.
Gangnam-gu
Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.
Hongdae
This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.
Dongdaemun-gu
You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.
Jung-gu
Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
- Seoul sightseeing tours & attractions
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- Cities to visit near Seoul
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- Lotte World
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- Lotte Outlets Seoul Station
- Bukchon Hanok Village
- Gocheok Sky Dome
- Namdaemun Market
- COEX Convention and Exhibition Center
- N Seoul Tower
- Olympic Park
- Dongdaemun History and Culture Park
- Lotte Mall Gimpo Airport
- Hongik University
- Guro Digital Complex
- Seoul City Hall
- Hyundai Department Store
- Korea University
- Lotte Department Store
- Hyundai Premium Outlet
- Namsan Mountain Park
- Yeonsei University
- Dongdaemun Design Plaza
- Seoul National University
- Gwangjang Market
- Myeongdong Cathedral
- Garosu-gil
- National Museum of Korea
- Seoul Olympic Stadium
- Gasan Digital Complex
- Apgujeong Rodeo Street
- YG Entertainment Building
- Ewha Woman's University
- Noryangjin Fish Market
- Seoul Land
- Itawon Street
- Hotels near Gyeongbokgung Palace
- Hotels near Lotte World
- Hotels near Myeongdong Street
- Hotels near Lotte World Tower
- Hotels near Starfield COEX Mall
- Hotels near N Seoul Tower
- Hotels near Gocheok Sky Dome
- Hotels near Olympic Park
- Hotels near Hongik University
- Hotels near Korea University
- Hotels near Yeonsei University
- Hotels near Myeongdong Cathedral
- Hotels near Seoul National University
- Hotels near Garosu-gil
- Hotels near Seoul Olympic Stadium
- Hotels near Apgujeong Rodeo Street
- Hotels near Konkuk University